2025 WPSL & USL2 Season Passes On Sale Now.
OUR BRAND
be REAL
CENTRAL NEW JERSEY HAS ALWAYS BEEN AT THE HEART OF IMPORTANT AMERICAN MOMENTS.
We were at the center of the turning point of the American Revolution. More battles were fought here than in any other state. We’re proud of our home: we are a prolific region, centered around amazing educational opportunities, natural resources, gorgeous scenery, great food, intense politics, and rich heritage. And, New Jersey is the home of world-class sports.
When you’re from Central New Jersey — and you know where that is — you care about the things that really matter: our people, our diverse culture, and our soccer. That’s REAL. After all, we’re home to more soccer than any other state in the union.
So, when our fans cheer, “REAL!” it’s way beyond a moment in a match. It carries the legacy, the future, and the pride of REAL Central New Jersey.
#beREAL
Our Mission
At Real Central NJ Soccer, we aim to...
ENTERTAIN
Bring affordable, high-level soccer to central New Jersey and Bucks County.
DEVELOP
Be a platform to help develop regional talented players with professional ambitions.
CONNECT
Use soccer and our club as a means to connect our local community through business and service.
WE BELIEVE IN...
Integrity
You can take pride in our club. We take pride in what we do and who we are. We understand the responsibility and trust placed in us by our fans and our players and staff strive to live every day in accordance with our values.
Authenticity
Authenticity is about presence, living in the moment with conviction and confidence, and staying true. Be REAL.
Inclusiveness
We believe our diversity makes us stronger and we celebrate and respect our unique qualities. All are welcome and we show up for each other.
Passion
Ours is a focused desire, an earnest conviction that can’t be forced or taught. It must be felt and it’s often infectious. Our passion for the game is the essential ingredient and gives purpose to all of the hard work.
Fun
Don’t forget the fun. Everyone NEEDS fun. Fun leads to all kinds of great things, including winning. Bringing fun and joy to our club and to our fans is all about love. We understand that our fans come first.
TONALITY
Be real, Central New Jersey. Be confident and approachable, never standoffish. We tell it how it is, but we are never unkind. We offer trust in partnership with our fans and community. We’re honest and welcoming.
Talk about “we” or “us” and not “they” or “them” when speaking to fans or about fans and our community — and our community may be spread far and wide. Whether communicating in social media, video, print, or in person be inclusive. Invite others into the conversation and to join our celebration of sport and community. And, all the while, be your authentic self. When you demonstrate our core values, it’s easier to build a strong and lasting relationship with our community.
TYPOGRAPHY
We've selected two primary typefaces for use across all media: Teko and Roboto. Teko should be used for headlines and accents, and placed in all-caps. Roboto is used for body and general copy, and can be used for other support cases. Shadows Into Light can be used for accents and is also available from Google Fonts.
Both fonts are open source and available through Google Fonts.
HEADLINE
TEKO SEMI-BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567 “ ” ! @ # $ % ^ & * ( ) _ + : ; < > ?
SUBHEAD
TEKO MEDIUM
Light, Regular, Medium, or Bold can be used, according to design need.
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567 “ ” ! @ # $ % ^ & * ( ) _ + : ; < > ?
BODY COPY
Roboto
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567 “ ” ! @ # $ % ^ & * ( ) _ + : ; < > ?
SUPPORT AND ACCENTS
SUPPORT AND ACCENTS
Roboto Thin
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567 “ ” ! @ # $ % ^ & * ( ) _ + : ; < > ?
HEADLINES, EMPHASIS, AND IMPORTANT PHRASES
Shadows Into Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567 “ ” ! @ # $ % ^ & * ( ) _ + : ; < > ?
COLOR
Our colors are essential to our brand and identity — as much as our logo and type forms.
Red is our intensity. Red is our passion that flows through all we do. Red is a gem and evokes energy, power, vigor, leadership, courage, passion, and joy.
Blue is the fierceness of our authenticity. It is secure, trustworthy, loyal, confident, and courageous.
Our neutral tones of black, grey, and platinum are stable, functional, and powerful.
We are joyful and optimistic, as evoked by our gold accents.
PRIMARY
RUBY
#991B1E
RGB 153, 27, 30
HSV 359, 82, 60
CMYK 25, 100, 99, 24
LAB 34, 51, 34
PMS 179C
Sapphire
#253551
RGB 37, 53, 81
HSV 218, 54, 32
CMYK 91, 78, 43, 38
LAB 22, 0, -19
PMS 655C
SECONDARY
BLOOD
#731416
RGB 115, 20, 22
HSV 359, 83, 45
CMYK 31, 98, 95, 44
LAB 25, 41, 26
PMS 7627C
REVOLUTION
#1C283D
RGB 28, 40, 61
HSV 218, 54, 24
CMYK 90, 78, 49, 53
LAB 16, 0, -15
PMS 2867C
NEUTRAL ACCENTS
LIGHT
#D9D9D9
RGB 217, 217, 217
HSV 0, 0, 85
CMYK 0, 0, 0, 15
LAB 87, 0, 0
NEUTRAL
#737373
RGB 115, 115, 115
HSV 0, 0, 45
CMYK 0, 0, 0, 55
LAB 48, 0, 0
DARK
#242424
RGB 36, 36, 36
HSV 0, 0, 14
CMYK 0, 0, 0, 86
LAB 14, 0, 0
PRIMARY
Platinum
#E9EDEE
RGB 233, 237, 238
HSV 192, 2, 93
CMYK 7, 4, 4, 0
LAB 93, -1, -1
PMS 5315C
Golden
#FED110
RGB 254, 209, 16
HSV 49, 94, 99
CMYK 1, 16, 98, 0
LAB 86, 5, 84
PMS 7408C
PROPORTIONATE COLOR APPLICATION
IDENTITY
OFFICIAL SEAL
LOGO MARK
Ruby Ring
URL MARK
Platinum
STANDARD LOCKUP
EXTRA WIDE LOCKUP
DO'S AND DON'TS
-
Please do not recreate the logo, mark, logotype, or any of the elements within the identity system.
-
Do not recreate or adjust the type; each lockup has manually kerned letterspacing.
-
Do not recolor an identity element.
-
Do not stretch, rotate, or skew the identity or type forms.
-
You may scale any element but consider using an identity element appropriate to the width, height, and scale of the context.
-
Ensure there is appropriate contrast between the identity element and the background.
-
Observe clearspace requirements, regardless of co-branding or context.
-
Do not place art or other typography on top of the logo or mark.
-
You may choose to include a solid white stroke around the perimeter of any identity, which may not be any thicker than the inner red band that connects to the horse; it must be outset.
SEAL CLEARSPACE GUIDELINES
MARK CLEARSPACE GUIDELINES
Don't Stretch
Don't Squash
Don't Rotate
Don't Skew
Don't Recolor
ENSURE Proper Contrast
Don't Superimpose or Recreate Type. Teko should always be in all caps.
BACKGROUND UNDERLAY TRANSPARENCIES
50% transparency against platinum
Min 85% transparency against primary or secondary colors
Adjust down to 5% opaque to ensure good contrast with overlayed type
Starfield
While Central New Jersey is steeped in the rich history of our nation and our sport, we're also the birthplace of new stars. The starfield pattern can be used as an accent or as a field, without typesetting, as a separator. For other placement types, please seek guidance.